Sharjah Launches Numerous Initiatives and Promotional Activities to Attract Chinese Tourists

With meticulous planning and executing by CBN Travel and MICE and supported by the World Travel Online, Sharjah Tourism Roadshow kicked off in Guangzhou on 27th September, then transferred to Chengdu on 28th September, and it was successfully closed in Hong Kong on 30th September, attracting almost 200 tour operators and decision makers of airlines, and more than 30 media attended the Roadshow in three cities.

 

Leading by H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority(SCTDA), the delegation of over 10 incoming service providers, hotels/resorts and attractions from Sharjah brought rich tourism products to find good partner for developing Chinese market.
 

Ms Nabila Alshamsi, Consul general of the United Arab Emirates in Hong Kong came all the way to attend the roadshow in Hong Kong and gave the great support to the event.

The workshops to promote Sharjah as a year-round tourist destination followed by the destination presentation raised awareness regarding the emirate’s diverse offerings and rich cultural heritage.

Sharjah is constantly diversifying its touristic offering to appeal to travelers from all around the world. The emirate is becoming increasingly popular among Chinese tourists; in fact, the number of Chinese visitors to Sharjah increased by a staggering 73.2% between the first half of 2015 and the same period in 2016, and reached 53,589 travelers.

 

Ms. Xiuhuan Gao, the representative of SCTDA in Asia mentioned besides the roadshow in China, SCTDA has launched a number of initiatives and promotional activities to boost tourism in the Emirate. 

These initiatives included the Sharjah Summer Promotions campaign that played a major role in the revitalisation of the tourist season as the number of visitors booking accommodation in the emirate – as well as their total spend – witnessed an increase in the summer season. The initiative included offers on hotels offered by SCTDA, and offers in retail centres offered by the Sharjah organised by Sharjah Chamber of Commerce and Industry. 

Meanwhile, the ‘Sharjah My Family Destination’ campaign – launched during the Arabian Travel Market 2016 – aims to introduce new tourism offers and packages by tour companies, hotels and leisure destinations for families visiting Sharjah from within and outside the country.

What is more, 2016 is set to see an action-filled farewell in the emirate as both the final race of the U.I.M. F1H2O World Championship and the Aquabike World Championship grand prix are set to take place in Sharjah in December.